SMO and SEO packages: Why pursue both?

90% of all people look for their preferred products or services through search engines online. And 75% of all online users have a social media or networking profile - either on Facebook, Twitter, MySpace, LinkedIn, Orkut, YouTube, or the like. 

It is precisely why SEO (Search Engine Optimization) and SMO (Social Media Optimization) are both crucial pillars to support your online success. However, to reach the peak point, both these 'pillars' need to stand and come around simultaneously. But how do SMO and SEO packages work in parallel?

But first, we must understand what SEO and SMO do. Even though both are streams of online marketing, SEO is the more traditional approach to appeasing the sales potential of businesses online. On the other hand, social media optimization has jumped into web marketing late and can be considered a part of the Web 2.0 marketing era.

While search engine optimization gears the website content and products towards the search engine crawlers, social media sites help make the marketing campaign more user-oriented and human. Now, since you cannot ignore any of these aspects of the campaign target, you need to strike a neat balance between them. Hence, getting the Best SMO packages along with SEO packages is a wise decision to make. 

Another reason for pursuing these two marketing campaigns together is that the effectiveness of both varies from the perspective of time. While a social media campaign can generate immense traffic to the websites concerned within a week of being launched, search engine optimization can take two months to show concrete results.

However, do not mistake the efficacy of SEO packages in marketing your brand online. Even though it takes much time to produce definitive results, it has a long-term and stable impact on the traffic and conversions on the concerned websites. So, while you wait for results from the SEO campaign, you can keep the targeted traffic inflow alive with a well-managed social media campaign. In plain words, both SMO and SEO complement each other to derive beneficial results for you. 

Value for money

You need to understand that both SEO and SMO need top-class professionals to work on them to achieve the desired results. However, the prices of SEO packages are a bit higher than that of Best SMO packages; therefore, it's best to avail both services together to compensate for the price. 

Most internet marketers offer a heavy discount on a dual package, as it helps bring better results at less the actual effort. So, this is your chance to achieve value-for-money online marketing results simply by investing in the best SMO and SEO packages and saving a fortune in the dual deal.

However, many firms are strong in one aspect of online marketing but are weak in another but prefer offering both services to aid sales. Therefore, make sure that the firm you hire for your search engine optimization and social media optimization campaign has proven expertise in both domains.